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Sunday, 15 December 2013 00:00

Influencer – The New Science of Leading Change

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Influencer-Book-ReviewWhat if you could overdetermine success? That’s what I was primed to do after reading the book "Influencer".

Recently I had the privilege of hearing Joseph Grenny speak at a leadership conference. I was so motivated by the simplicity and thorough genius of his talk, that afterwards I bought two of his books, along with the companion DVD’s and CD’s.

While pouring through them, light bulbs kept going off. No wonder certain projects were so successful, and others so second-rate.

Here are the three keys to influence that the book covers:

  1. Focus and Measure
  2. Find Vital Behaviors
  3. Engage All 6 Sources of Influence

Key 3 is where most of the book is focused: You know what success would look like, you know what needs to happen to get there, but how do you actually get your team to bridge the gap and bring it to reality?

Now that I understand the six keys of influence, it’s fun (but still work!) to make change for good inevitable. In fact, just this past week I had a prime example:

The story starts xix months ago when one of my clients promised to send me content to begin work on their website, but nothing I tried seemed to get us any closer to receiving the content from them. After reading the book, I finally hit on the right source of influence: Social Motivation – Harness Peer Pressure.

When I revealed to my client that I had a separate personal project I was working on that I kept putting on the back burner, I threw out the statement: “Let’s see who can finish first. Ready…Set…Go!” Next thing you know, the game was on. Suddenly all the content showed up within 24 hours. I lost the “race”, but won the medal for my client and I to share.

Are you struggling to figure out where to go next with marketing your business? Not sure where to go for great website design? Or how to develop a logo and get your new business started right? Give me a call. Together we’ll empower you to reach your full potential.

Amy J. Stoddard

Amy J Stoddard, Marketing & Design is such an exciting venture for me because it does three things that I believe in and am passionate about. First, it fulfills my passion to develop a team of business professionals who together can provide businesses with a single source for all their business marketing and design needs. Second, it allows me to help other entrepreneurs build their own businesses and fulfill their own dreams, because in the 21st century, if you do not have a web presence, you almost do not exist. Third, by providing jobs and promoting the American ideal of free enterprise and innovation, I am able to honor my Grandpa Stoddard, a WWII Navy veteran, who fought to preserve our way of life.

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    Each and every one of our clients has given us a fresh outlook and impacted who we are. We’re sincerely grateful for the wonderful businesses we work with and thought you’d enjoy hearing about their experiences in working with us

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