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Friday, 03 January 2014 00:00

Creating A Following: Social Media Meets Real-Life

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Jared CampbellWhen it comes to developing a following, I had an eye-opening experience this past weekend.

In a world where social media is so impactful, it made me consider how valuable real-life interactions are. Granted, I’m one of the first ones to utilize social networking for growing my business, but what if we could combine social with real life?

At the latest CD release party for Jared Campbell, I saw first-hand why it was sold out. Jared is a local artist who has worked his way into the hearts of fans that will forever be his followers.

How has he done this? By intentionally connecting with real people.

Check out what I observed:

1. Point out specific people who play a key role in your success

  • Jared shared his success with others by publicly acknowledging key personnel
  • Jared recognized that nobody is a success by themselves
  • You can bet these individuals will follow you forever

2. Weave the perspective you’ve gained into helpful solutions for others

  • I met John, who lost his leg to cancer in high school, but went on to become a para-Olympic downhill skier. His song was titled “The Fight”.
  • I met Jared’s wife, who inspired his song “Here With You”.
  • I learned about a girl who was bullied so badly in school she ended up in the hospital with depression, but she overcame. “January Snow” was written about her.
  • These individuals proudly brought all their friends and family members to hear Jared perform the songs written about them…that’s one of the reasons I was there!

3. Show gratitude to everyone who supports you

  • From the adults to the kids at the event, Jared made everyone feel welcome
  • One of my friends received an autographed poster and a personal thank you from Jared for the help they offered
  • Saying “Thank You” works wonders

4. Give your followers something to come back for

  • Jared gave us a sneak preview of his kids’ CD coming out this spring
  • Yep, you guessed it, those who create a great following are always promoting what’s next

I was impressed with the importance of truly connecting with the individual on the other side of the electronic device. It challenged me to make sure my social media posts incorporate all of these great elements on how to create a following on Facebook, Twitter and any other social media venue.

In fact, I’ve noticed that for the social media accounts we manage, posts that include a real connection get way more likes and comments.

Looking for ideas to grow your social media? Contact me and I’d be happy to discuss how to implement real-life social media for your business.

Amy J. Stoddard

Amy J Stoddard, Marketing & Design is such an exciting venture for me because it does three things that I believe in and am passionate about. First, it fulfills my passion to develop a team of business professionals who together can provide businesses with a single source for all their business marketing and design needs. Second, it allows me to help other entrepreneurs build their own businesses and fulfill their own dreams, because in the 21st century, if you do not have a web presence, you almost do not exist. Third, by providing jobs and promoting the American ideal of free enterprise and innovation, I am able to honor my Grandpa Stoddard, a WWII Navy veteran, who fought to preserve our way of life.

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