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Monday, 03 February 2014 20:34

Connecting With Greatness

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Manning Autographed JerseySo Super Bowl Sunday I had my picture taken with my friends’ Peyton Manning autographed jersey (yep, that’s his Colts’ jersey). Wish it was mine, it’s worth quite a bit!

But then Manning’s team lost in the Super Bowl and I had to ask myself: Is Peyton Manning still worth being associated with? 

Of course! Everyone wants to be connected with greatness. In fact, Manning was awarded a record 5th MVP award this past Saturday, and that got me thinking…

In just the last few days we’ve had many opportunities for connecting with greatness and marketing to the public. 

 

  1. Duke vs. Syracuse – Whoever came up with the marketing idea for the orange “Beat Duke” t-shirts definitely struck while the iron was hot. What a game!
  2. Super Bowl – Everybody found ways to jump on this bandwagon. We handle social media campaigns for a couple restaurants and had fun running Facebook campaigns to increase their sales on Sunday. 
  3. Groundhog Day – So maybe you don’t trust whether he sees his shadow or not, but is there a way you could have played up on this for your business? Maybe a lighting business playing up on the “shadow”, or a winter ski shop promoting special deals to stay warm while on the slopes.
  4. Winter Olympics – They’re almost here! We have some great social media campaigns set to start running for a client who is a gold buyer. Gold medals are definitely a connection with greatness. Silver is a close second.
  5. Valentine’s Day – Just about every one of my clients has a way they can play up on this. From the florists, to the furniture stores, to the limo service and even the repellent company (see, if the repellent keeps the animals out of your plants, you’ll automatically love it!).

How are you doing connecting with greatness and leveraging it for your success?

If you’re looking for ideas, give me a call at 607.427.2849 or fill out the form on my Contact Page and I’d be happy to help. I’d also love to hear any ideas you have for connecting with greatness.

P.S. Looking for what’s trending right now? Check out this article on the top 5 web trending tracking tools.

Amy J. Stoddard

Amy J Stoddard, Marketing & Design is such an exciting venture for me because it does three things that I believe in and am passionate about. First, it fulfills my passion to develop a team of business professionals who together can provide businesses with a single source for all their business marketing and design needs. Second, it allows me to help other entrepreneurs build their own businesses and fulfill their own dreams, because in the 21st century, if you do not have a web presence, you almost do not exist. Third, by providing jobs and promoting the American ideal of free enterprise and innovation, I am able to honor my Grandpa Stoddard, a WWII Navy veteran, who fought to preserve our way of life.

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